Waterford Message Reaches 49 Million

The Visit Waterford team has reported the delivery of Waterford-centric content to an audience of 49 million people across the globe in the first half of 2024.

Waterford’s tourism year took off on a high as Condé Traveller Magazine cited the city as a “Must See” in 2024, and shortly afterwards the New York Times, with some input from the Visit Waterford team, listed the county in their “52 Places to Go in 2024” list. Visit Waterford's team disseminated this good news to its key markets and media and capitalised on a “lifetime” opportunity for “brand Waterford”.

The coverage and 49 million reach were achieved through an integrated PR and marketing strategy. In addition to coverage on Irish media, Waterford was featured in The Times UK, iNews.co.uk, The Irish Examiner USA, Irish Star USA, Irish Central, Irish America Magazine, The Irish Post, The Irish Echo and The Guardian, along with the Sunday Times UK travel podcast.

In addition, social media content on Visit Waterford delivered imagery, blog content and Waterford videography to an audience of over two million in the first half of 2024. Alongside Visit Waterford’s own social media content, several influencers were invited to enjoy some of the attractions and sights in the Deise, which resulted in a variety of new content delivered by each blogger to their own audiences.

As a result of the broad coverage and increasing brand awareness, traffic to the Visit Waterford homepage, visitwaterford.com, has increased by over 64% in the year to date.