Nov 17 is 'Nouveau' Day

“It’s Beaujolais Nouveau time” and enthusiasts around the world will enjoy their first sip of this vin de primeur on 17th November 2016 to celebrate the arrival of the new vintage!  Celebrating the end of the harvest, George Duboeuf Beaujolais Nouveau will be distributed around the world for its global launch on that day. 
Harvesting the 2016 Beaujolais started on 15th September and took place over three weeks of phenomenal weather said to have been the warmest and sunniest September in the region for 50 years.  As a  result, this year’s harvest has been of excellent quality. Each vintage is unique and the 2016 Beaujolais Nouveau is an expression of weather, time and the craft of the wine maker.
“This vintage is deep ruby in colour”, according to Georges Duboeuf.  “It’s an assault of juicy fruit flavours and on the nose there is  delicious palate of beautiful fresh aromas bursting with strawberries and raspberries”, he added.
As distributor for Georges Duboeuf in Ireland, Febvre will be taking its first delivery of Duboeuf Beaujolais Nouveau just in time to have it delivered to off-licences and restaurants around Ireland. (In line with French law Beaujolis Nouveau cannot be released on sale until the third Thursday in November each year).  Duboeuf Beaujolais Nouveau 2016 is available nationwide with a  RRP of €12.99.
More than 60 million bottles of Beaujolais Nouveau, representing one third of the total wine production of the Beaujolais region, are produced each year. Georges Duboeuf is known for its popularisation and production of Beaujolais wines, leading to Duboeuf’s nickname of Le Roi du Beaujolais (The King of Beaujolais) or sometimes Pape du Beaujolais (Pope of Beaujolais).
Made from 100% Gamay grapes, which have thinner skins than most grapes, causing a lower tannin level, Beaujolais Nouveau is the most popular ‘vin de primeur’, fermented for just a few weeks and then officially released for sale.  By law, Beaujolais Grapes must be harvested by hand and grown on individual, free standing vines.  Beaujolais Nouveau is harvested, produced, bottled and shipped within two months.  It owes its easy drinkability to a winemaking process called carbonic maceration, or whole-berry fermentation.  This technique preserves the fresh, fruity quality of the wine.
Beaujolais Nouveau is known internationally as the wine of friendship and hospitality. Every year, in celebration of the harvest, Georges Duboeuf unveils another interpretation of his highly anticipated Beaujolais Nouveau.  Known for its colourful presentation, Duboeuf’s 2016 Nouveau label is vibrant and avant-garde offering definite celebratory appeal!                                      
Beaujolais Nouveau should be drunk young and served slightly chilled to make it even more refreshing and fruit forward.  Pair a glass with a range of foods from fish and hearty salads, with  holiday favourites such as turkey and ham, with charcuterie or goats cheese salad 
George Duboeuf Beaujolais Nouveau, distributed in Ireland through Febvre & Company Limited, is widely available for sale in Independent wine shops nationwide, including:
SuperValu and O’Brien’s nationwide 
Dublin: Corkscrew, Chatham St., 2; Drinkstore, Stoneybatter,7; McHugh’s Kilbarrack,5; Martin’s Fairview,3; Kelly’s Clontarf,3; Nolan’s Clontarf 3; Cheers, Swords Road,9; Gerrys, Skerries; JJ Gibney, Malahide; Londis Shiels Yellow Wall Malahide; McHugh’s Malahide; Jus De Vin, Portmarnock; Lord Mayor, Swords;
Higgin’s Clonskeagh,14; Donnybrook Fair,4; Nectar Wines Sandyford,18; The Grape Vine, Dalkey.
Molloys, Leopardstown 18
Co. Kildare: O’Keefe’s, Kilcock
Co Louth: Callans, Dundalk; Egans, Drogheda; Gerrys Fresh Food Drogheda
Co.Cork: Bubble Bros, Cork City; 1601 Off Licence, Kinsale
Co Meath: Malt House, Trim 
Co Galway: Salmon’s, Ballinasloe; Grenham’s Off Licence, Ballinasloe
Co Kerry: Carryout, Killarney
Co Limerick: Fine Wines, Dooradoyle, Limerick



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