West End Show
Thirty-seven leading British meetings and events professionals attended "Ireland Meets the West End" in London. The annual B2B event, organised by Tourism Ireland in conjunction with Fáilte Ireland and Tourism NI, saw the buyers from Britain meet with 36 tourism businesses from across Ireland.
Tourism Ireland aims to grow international business events, i.e., corporate meetings, events and incentive travel business to Ireland. "Ireland Meets the West End" provides a valuable opportunity each year for the companies from Ireland to showcase and sell their product and to inspire the British buyers to confirm their corporate meetings and incentive events in Ireland for 2026 and beyond. Around 720 commercial meetings were conducted at the event.
David Boyce, Tourism Ireland’s Head of Business Events and Luxury, said: "Business travel is high value and often midweek and off-season by its nature, thereby aligning with Tourism Ireland’s strategy to grow overseas tourism revenue outside of the peak summer season."
Pictured are Denise Corboy, Druids Glen Hotel & Golf Resort; David Wood, Tourism Ireland; Nicola Cooper and Hayley Love, both Abstract Events.
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