West End Show

A gathering of 38 leading British meetings and events professionals attended “Ireland Meets the West End” in London. The annual B2B event – organised by Tourism Ireland in conjunction with Fáilte Ireland and Tourism NI – saw the buyers from Britain meet, and do business with, some 35 tourism businesses from across Ireland.

Tourism Ireland aims to grow international business events i.e., corporate meetings, events and incentive travel business to Ireland. “Ireland Meets the West End” provided a valuable opportunity for the companies from Ireland to showcase and sell their product. Around 720 commercial meetings were conducted at the event.

David Boyce, Tourism Ireland’s Head of Business Events and Luxury, said: “Business travel is high value and often midweek and off season by its nature, thereby aligning with Tourism Ireland’s strategy to grow overseas tourism revenue outside of the peak summer season.”

Pictured are Lauren Wiggins and Emily Furlow, both Audience; Simon Gidman, Tourism Ireland; and Naomi Caulfield, The Doyle Collection.