WAW Hits the Road
Eighteen Irish tourism companies are joining Tourism Ireland’s Wild Atlantic Way roadshow in mainland Europe this month. The four-city sales mission visited Milan and Paris last week and will visit Amsterdam and Frankfurt this week.
The roadshow, which includes presentations, one-to-one meetings and networking opportunities, is a valuable opportunity for the tourism companies from the Wild Atlantic Way to meet with top European travel trade representatives and journalists.
In each of the four cities, the aim is to inform and educate the travel professionals and journalists about the many things to see and do along the Wild Atlantic Way. A key message for Tourism Ireland is ease of access from Milan, Paris, Amsterdam and Frankfurt – with direct flights from each city to the Wild Atlantic Way.
Monica MacLaverty, Tourism Ireland’s Manager Southern Europe, said:
“We are delighted that so many key travel trade representatives and journalists are taking the time to come and meet with our partners from the Wild Atlantic Way in Milan, Paris, Amsterdam and Frankfurt – to hear all about the many things to see and do on our spectacular west coast.”