Waterford Marks ‘1111’
On the first day of summer, Visit Waterford launched its 2025 tourism campaign, “Dig Into Waterford”, inviting both domestic and international visitors to explore Ireland’s oldest city and its surrounding regions in a year of celebration.
Marking Waterford’s 1111th birthday, the campaign promises a deep and engaging journey into the city’s rich heritage, vibrant culture, thriving food scene, scenic coastline, and outdoor adventures. The campaign encourages visitors to not just see Waterford, but to truly dig into its stories, its spirit, and its significance in shaping the Ireland we know today.
“Waterford is the birthplace of urban Ireland,” said Cllr Jason Murphy, Mayor of Waterford City and County. “At 1111 years old, our city stands proudly as the oldest in the country. This campaign gives us an opportunity to celebrate our past while welcoming the world to experience our present and our future.”
To help visitors tailor their trips, Visit Waterford has curated six unique “Dig In” itineraries, each of which is themed and guides visitors through some of the region’s most captivating locations. From the charming coastal villages of Dunmore East, Ardmore, and its own Gaeltacht An Rinn, to the iconic destinations of Tramore, Lismore, and Dungarvan, each itinerary offers a different slice of Waterford’s character. Naturally, the historic city of Waterford itself takes centre stage, with walking tours, exhibitions, and cultural experiences that bring over a millennium of stories to life. “Dig into the Past”, “Dig into Nature”, “Dig into Luxury”, “Dig into Flavour”, “Dig into Culture”, and “Dig into Comfort” can all be explored at waterford.com.
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