Voyage to Sweden

Tourism Ireland, together with five tourism companies from Ireland, have been attending Travel News Market in Stockholm, promoting and selling Ireland to Swedish tour operators and travel agents.

Pictured are John Callely, Pearse Lyons Distillery; Maarit Kärkkäinen, Tourism Ireland; and Mia Tobin, Brewery Hops of Ireland at Travel News Market in Stockholm.

Travel News Market – a one-day B2B event – was a valuable opportunity to connect with influential Swedish travel trade and MICE  buyers, all looking for destination inspiration and information for their clients. The companies from Ireland engaged in a series of one-to-one, pre-scheduled appointments to negotiate and secure vital contracts for 2023.

Emer Mac Diarmada, Tourism Ireland’s Manager for the Nordic Region, said: “Tourism Ireland was delighted to attend Travel News Market in Stockholm. It was an excellent opportunity to highlight the many great things to see and do around Ireland to key Swedish travel professionals and a valuable platform for our partners from Ireland to showcase and sell their product."