Two Million Watch ‘Tour de Fred’
More than two million viewers across Britain tuned in to a new TV series called Tour de Fred: Northern Ireland, fronted by presenter Fred Sirieix of First Dates fame. The series aired on ITV1, with filming supported by Tourism Ireland and Irish Ferries.
In the five-part series, which was devised by Waddell Media, viewers saw Fred take on a cycle time trial challenge against the backdrop of Northern Ireland’s scenery. His adventure took him from the Mourne Mountains and Strangford Lough to Belfast for a boxing lesson and bacon baps, the Causeway Coast for some golf and hurling, as well as to Derry for last year’s Halloween celebrations.
The show, which is also available to stream on ITVX, aligns with Tourism Ireland’s ambition to encourage sustainable exploration of the island of Ireland by our overseas visitors.
Judith Cassidy, Tourism Ireland’s Acting Head of Great Britain, said:
“Fred’s cycling journey through Northern Ireland’s majestic mountains and stunning coastal routes truly captures the heart of the destination, and we’re confident it will inspire viewers across Britain to explore the destination for their next holiday.”
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