Tourism Videos Accompany ‘Derry Girls’
Tourism Ireland is sponsoring Channel 4’s comedy, "Derry Girls", which returned to screens this week for the third and final series.
The sponsorship involves Tourism Ireland "idents" (short video snippets) running immediately before, during and after each episode. The various short videos will highlight the historic walled city of Derry, Mussenden Temple, the Giant’s Causeway, Culdaff Beach, Mount Errigal and Slieve League. The sponsorship also involves inclusion in Channel 4’s advance promotional activity and social media campaign.
Tourism Ireland wanted to find an authentic way to connect with viewers, so the short videos have been created with the show’s humour very much in mind and have adopted the style of a school project, filmed using a 1990’s camcorder and voiced by two "classmates" of the main Derry Girls characters.
Julie Wakley, Tourism Ireland’s Head of Great Britain, said: "With a huge audience across Britain set to watch each episode, it’s a superb opportunity for us to shine a spotlight on our historic sites and spectacular scenery. Derry Girls has really resonated with people everywhere, and our short videos will encourage viewers in Britain to come and discover Derry, the North-West and the Causeway Coast for themselves.
"Our aim is to remind potential holidaymakers that the island of Ireland offers the warmest of welcomes and great fun, as well as wonderful scenery and heritage. Our message is that we are open for business again and cannot wait to welcome back visitors from Britain. We’re telling them that a warm welcome awaits when they travel here, despite the disruption of the last couple of years."