Tourism Plan for Wexford
Failte Ireland continues to roll out five-year tourism development plans for key destinations, the most recent of which plots the future of Wexford.
The Wexford Destination and Experience Development Plan (DEDP) aims to create a sustainable tourism destination by extending the tourism season and spreading business across all parts of the region over the next five years.
Key stakeholders in the area were consulted and contributed to the plan, including Wexford County Council, Visit Wexford, Local Enterprise Office.
The plan builds on a number of existing destination development projects designed to bring local experiences to life, including a capital investment programme that will deliver a new Norman-themed attraction in New Ross, along with enhanced visitor experiences at the Irish National Heritage Park and Hook Lighthouse. It also aims to boost Wexford’s appeal to international markets through the implementation of a dedicated five-year International Sales and Marketing Plan. In addition, the DEDP will elevate Wexford’s coastal offering, with the launch of a new Water Sports Facility in Curracloe and the development of coastal villages to help extend the visitor season.
The DEDP envisions the development of Wexford’s towns as vibrant tourism hubs, encouraging longer stays and deeper exploration through strong tourism clusters and industry collaboration.
Additionally, the DEDP supports the growth and networking of tourism businesses across rural County Wexford to better disperse visitors and increase dwell time throughout the destination.
Paul Kelly said:
“This five-year Destination and Experience Development Plan sets out a clear vision for Wexford, highlighting transformative projects that will enhance the region’s tourism offering.”
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