Tourism Ireland Wins in Canada

Tourism Ireland has scooped a major travel award in Canada, "Best Tourist Board – Europe/Middle East/Asia", at the Agents’ Choice Awards, hosted by Baxter Media. The award was presented to Tourism Ireland in Toronto at the 22nd annual Agents’ Choice Award Gala, a major event in the travel industry calendar in Canada. 

Sandra Moffatt (second left) and Lauren Lamonday (second right), both Tourism Ireland, pictured with the award. Also pictured are Conor Duffy, Royal Irish Tours (left); and Melanie Hus, Atout France.

Tourism Ireland took the number one spot in the "Best Tourist Board – Europe/Middle East/Asia" category for the third year in a row, beating off stiff competition from 25 competitor tourist boards, including Iceland, France, Greece, Great Britain, Switzerland, Portugal and Italy.

Baxter Media is the largest provider of travel industry news and information in Canada, and over 4,000 Canadian travel agents voted in this year’s Agents’ Choice Survey, selecting their favourite suppliers in 35 different categories including tourist boards, airlines and tour operators to cruise lines, coach operators, and car rental companies. Voters were asked to consider partners who have provided Canadian travel advisors with the support needed to survive and stay positive during the pandemic, who kept them inspired and helped overcome some of the hurdles of the past two years.

Welcoming news of the award, Sandra Moffatt, Tourism Ireland’s Manager Canada, said: “We are delighted to have been awarded ‘Best Tourist Board' in our category at the 2022 Agents’ Choice Awards. I would like to take this opportunity to thank our travel trade partners across Canada – who continue to play a very important role in helping us to highlight the island of Ireland and to return  Canadian visitor numbers to growth after a difficult two years. We are grateful for their ongoing support and friendship, and we look forward to our continued work together in welcoming Canadians to the island of Ireland in 2022 and beyond.’’