Tourism Ireland Kickstarts 2024

Tourism Ireland is kicking off its promotional drive for 2024 this month, with a major advertising campaign which will be seen by millions of potential holidaymakers in our top six markets for overseas tourism – Britain, the United States, Germany, France, Spain and Italy.

The campaign will deliver almost 100 million opportunities to see and will include:

Alice Mansergh, Tourism Ireland’s Chief Executive Designate, said: 

“This time of year is a key holiday planning period. Our kickstart activity raises the profile of Ireland with potential visitors. Our content showcases ‘must visit’ reasons to come to the island, from scenery and heritage to culture. We will be advertising on major TV networks, in cinemas and on popular digital platforms, inspiring potential holidaymakers and setting strong foundations for 2024.”