Tourism Ireland in Fermanagh

The Killyhevlin Hotel in Enniskillen was the venue for the September board meeting of Tourism Ireland.

Pictured are Cllr Diane Armstrong, Fermanagh & Omagh District Council; Tanya Cathcart, Fermanagh Lakeland Tourism; Mary Mulvey, Tourism Ireland board member; and Christopher Brooke, Chairman of Tourism Ireland, before the Tourism Ireland board meeting in Enniskillen.

Board members took the opportunity to meet with representatives of the local tourism industry to discuss overseas tourism this year and the extensive promotional programme which Tourism Ireland is undertaking to highlight Fermanagh and the island of Ireland around the world in 2022.

Fermanagh features prominently on Tourism Ireland’s international website, Ireland.com, which attracted more than 23 million unique views in 2019. The Fermanagh Lakelands scenery and attractions are also highlighted through Tourism Ireland’s social media platforms including Facebook (Tourism Ireland has around 4.7 million fans worldwide), Instagram (over 1.1 million followers), Twitter (around 553,000 followers) and YouTube.

Tourism Ireland is rolling out a new "twinning" initiative this year, which involves overseas markets "twinning with" a specific region or area on the island of Ireland. Germany is twinning with County Fermanagh, as well as with Sligo and Mayo, so Tourism Ireland in Germany is placing a special focus on those counties in 2022.