Targeting the Diaspora

The 42nd annual Milwaukee Irish Fest – the largest celebration of Irish culture and heritage in the United States – has been taking place on the shores of Lake Michigan in Wisconsin. The four-day festival, which has a huge audience of more than 130,000 visitors, was an opportunity for Tourism Ireland to showcase Ireland as a superb holiday destination to the important Diaspora audience and people with an interest in Ireland.

James Browne, Minister of State at the Department of Justice, attended the festival, where he met with the Tourism Ireland team and the delegation of tourism enterprises from Ireland attending this year’s festival – all highlighting the many things to see and do here for American holidaymakers.

Pictured are Anna Cahill, Tourism Ireland; James Browne TD, Minister of State for the Department of Justice; and Eimear McAllister and Paul McDonagh, both Tourism Ireland, at the Milwaukee Irish Fest.