‘Sustainable Galway’ Project Launched
Fáilte Ireland has launched a new five-year strategy to sustainably grow the economic value of tourism in Galway City. Developed in collaboration with local stakeholders, the Galway City Destination and Experience Development (DEDP) plan sets out a clear vision to enhance the city’s unique appeal as a vibrant, cultural and coastal destination while reinforcing its role as a key hub on the Wild Atlantic Way. The official launch took place in the Mick Lally Theatre, Galway.
The plan outlines a series of strategic projects aimed at enhancing Galway’s visitor offering and supporting long-term tourism growth. These include exploring the potential for a year-round indoor food market that showcases local produce and culinary talent, enhancing Galway City Museum as a flagship cultural asset, and developing a new cultural venue to host events, exhibitions, and performances.
A central focus of the plan is the integration of the Irish language into the visitor experience, reflecting Galway’s unique status as Ireland’s largest bilingual city and the municipal capital of the Gaeltacht. Key initiatives include the development of a dedicated Irish language tourism itinerary, a programme of immersive Urban Gaeltacht weekends, and a suite of saleable experiences that celebrate the city’s linguistic heritage.
The strategy also aims to deepen engagement with Galway’s Atlantic setting and build on its legacy as a European Capital of Culture, further strengthening its reputation as a vibrant, coastal city of culture.
A dedicated working group, the Galway City Tourism Forum, will oversee delivery of the plan’s actions through to 2030, ensuring continued collaboration across public, private and community stakeholders.
Speaking at the launch, Paul Keeley, Interim CEO of Fáilte Ireland, said:
"Galway City is one of Ireland’s most distinctive and dynamic destinations, and this plan sets out a clear framework to ensure tourism continues to thrive for the benefit of all.
"Improved connectivity between the city centre and areas like the Latin Quarter, West End, Eyre Square, Woodquay, Salthill and beyond will encourage visitor dispersal and highlight the vibrancy of Galway’s neighbourhoods."
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