‘Senses of Ireland’ Wow Canadians

Tourism Ireland’s "Senses of Ireland" events took place in Canada in the cities of Kitchener-Waterloo, Pickering, Ottawa and Halifax. The programme is designed to bring travel professionals and journalists in each of the Canadian cities on a sensory journey through the landscapes and culture of Ireland.

Seven tourism partners from Ireland travelled to Canada to join Tourism Ireland. They met and did business with over 220 Canadian travel advisors, tour operators and journalists. The events were timed to coincide with Irish Heritage Month, which is taking place in Canada throughout March.

The Canadian guests who attended were invited to explore various "sense stations", designed to stimulate their senses. They had the opportunity to Touch, Taste, Hear, See and Smell exhibits.

Sandra Moffatt, Tourism Ireland’s Manager Canada, said: 

"Our ‘Senses of Ireland’ events allow us to bring key travel professionals and journalists on a unique sensory journey through the beautiful landscapes and rich culture of Ireland. Together with our tourism partners, our aim was to highlight some of our superb tourism offerings in a unique and immersive way, to inspire the tour operators and travel agents and help secure a greater share of their business for Ireland in 2024 and beyond."

Pictured are: Luke O'Mahony, Brendan Vacations; Dermot Friel, Friels Historic Bar & Restaurant; Angela Newman, Hysterical Histories Cork; Sandra Moffatt, Tourism Ireland; Ken Nickerson and Austin Fraser, both Brendan Vacations; John Fallon, Royal Irish Tours; Alison Metcalfe, Tourism Ireland; Ghilian Campbell, Visit Armagh; Lauren Lamonday, Tourism Ireland; Phil Ervine, Taste and Tour NI; and Fiona O’Mahony, Irish Family History Centre.