Selling Luxury in Dubai

Fourteen tourism companies from Ireland are joining Tourism Ireland in Dubai for TFest – a luxury travel festival which connects influential luxury travel buyers with luxury hotels and suppliers.

Pictured are (back, l-r) Evan Butler, Trump International Golf Links & Hotel Doonbeg; Tanya Dawson, Luxurious Ireland; Eoin McGrath, Culloden Estate and Spa; Danielle Murrihy, Hayfield Manor Hotel; Arune Jaraite, The Shelbourne; Melissa Steele, Cashel Palace Hotel; Natasha Johnston, Matt Lynch and Olivia Frawley, all Tourism Ireland; Leigh Heggarty, Galgorm; Susie Hopkins, The Merrion; Liz Godfrey, Adare Manor; Christian Schmelter, Muckross Park Hotel & Spa; Steve Fenton, MHL Collection; (front, l-r) Elaine Dunne, The K Club; Michelle Maguire, Ireland's Bluebook; and Gillian Costelloe, By Appointment DMC.

The four-day B2B event involves "matchmaking" meetings set up using AI (artificial intelligence), helping to ensure the delegates meet, and connect with, the most appropriate contacts. It also involves networking opportunities with around 200 influential luxury travel buyers from Europe, the Americas, Africa, the Middle East and Asia.

 Louise Finnegan, Tourism Ireland’s Head of Business Partnership, said: 

“Tfest is an excellent platform to showcase our superb luxury tourism offering – from our boutique hotels, castles, luxury resorts and spas, to our rich culture and heritage, and not forgetting our world-class golf.

"The format of one-to-one appointments provides a valuable opportunity for Tourism Ireland and our partners to meet, and network with, some of the most influential luxury travel professionals and buyers from all over the world – ensuring the island of Ireland is ‘top of mind’ for them in 2023 when recommending destinations to their clients.”