Seeking Luxury Visitors

Tourism Ireland is promoting the island of Ireland as a luxury destination at the 11th annual Luxury Travel Advisors (LTA) ULTRA Summit in Florida. The Muckross Park Hotel & Spa in Killarney is also attending.

LTA ULTRA Summit is a three-day event attended by travel advisors from the United States who specialise in high-spend luxury travel. It’s an invite-only event involving a programme of bespoke one-to-one appointments.

Alison Metcalfe, Tourism Ireland’s Head of North America, said: "Our aim is to raise awareness of Ireland as a luxury destination among the travel advisors in attendance and to secure a greater share of their valuable business for 2024 and beyond."