Rory’s ‘Hidden Gems’

Tourism Ireland has teamed up with rugby legend Rory Best as part of its latest campaign to promote Northern Ireland in Britain.

The promotion includes an online video, presented by Rory, which is part of a wider partnership with The Telegraph, to inspire travellers in Britain to visit Northern Ireland over the coming months. The partnership also includes several online articles highlighting some top golf courses, hidden gems, food offerings and the music scene, as well as an eight-page print supplement with highlights of Rory’s tour around County Down and other great things to see and do in Northern Ireland. In total, the partnership will create around 5.6 million impressions or opportunities to see what Northern Ireland has to offer.

In the video, viewers will see Rory check out some of the hidden gems and unique experiences to be found in County Down. He visits Killowen Distillery, NearyNógs Stoneground Chocolate and Tracey's Farmhouse Kitchen, and even attempts an ambitious headstand while paddleboarding on Strangford Lough. The video also features shots of the Giant's Causeway and the Carrick-a-Rede Rope Bridge.

Julie Wakley, Tourism Ireland’s Head of Great Britain, said: "Tourism Ireland is delighted to share our new video featuring Rory Best visiting some of the hidden gems to be found in Northern Ireland."

Rory is pictured with Jennifer Edwards, Tourism Ireland, during filming at Tracey’s Farmhouse Kitchen in Killinchy, Co Down.