PREM to Manage Futuristic Voco
PREM Group has announced that it will manage and operate voco Brussels City North on behalf of Living Tomorrow.
The 92-bedroom hotel is currently under construction and is expected to be completed in autumn 2023. The hotel will operate under the voco hotel brand, part of the IHG Hotels & Resorts brand family.
The property is the first of its kind in Belgium, and the location will be unique. The hotel is one of the main facilities of the new Innovation Campus of Living Tomorrow, a platform that shows how we will work, live and travel in the future. The voco customers will be able to immerse themselves in innovative experiences, with a glimpse of what the future of hospitality will look like.
IHG has partnered with innovation platform Living Tomorrow to oversee and deliver the technological processes and innovative platforms. Moreover, there will also be a digital personalised tour along different hubs, which immerse the visitor in different kinds of technologies such as AR, VR and 4D.
The technologies and personalised experiences which will be integrated and utilised at voco Brussels City North will place the hotel at the forefront of the hospitality industry in Belgium. The state-of-the-art hotel will feature a restaurant and conference centre and will adjoin the Innovation Campus.
Located to the north of the city, the hotel will feature a 50-metre tower with windows providing panoramic views of the Brussels skyline. The site itself will be Europe's largest experimental lab for creating ideas and a vision for the future.
Jim Murphy, CEO of PREM Group, said:
"We are delighted that Living Tomorrow has contracted PREM Group as the operators of this dynamic new property, and we are looking forward to the opening of voco Brussels City North. The innovation and technology which will be utilised in both the running of the hotel and by the guests themselves take the hospitality experience to the next level.
"The discerning traveller demands and needs the latest technology to be available at their fingertips. We aim to make processes faster, more efficient and even fun for the guest."
Willemijn Geels, VP Development Europe, IHG Hotels & Resorts, said:
“I’m delighted to announce that we have contracted PREM Group to operate voco Brussels City North, Belgium. PREM Group has a strong track record in operating successful properties in Ireland, the UK and across Continental Europe, and we are confident that the property will be a standout hotel within our group and in the Benelux region.”