Operation ‘Down Under’

Tourism Ireland’s 2024 sales mission to Australia and New Zealand is taking place this week. A delegation of ten tourism companies from Ireland is participating in the targeted sales mission to grow tourism from both markets in 2025 and beyond.

The sales mission, which will visit Brisbane, Sydney, Melbourne and Auckland, includes a B2B event in each city, featuring interactive presentations to showcase Ireland and the participating companies from Ireland engaging in hundreds of meetings with key travel professionals from Australia and New Zealand. Networking events with key tour operators, airlines and travel journalists will also take place.

Sofia Hansson, Tourism Ireland’s Manager Australia and New Zealand, said: 

“Our sales mission gives our tourism partners from Ireland an excellent platform to inform and influence the travel professionals they meet about what Ireland has to offer and, importantly, to encourage them to include the destination in their future programmes.”