One Million Visit Guinness in 2022
The Guinness Storehouse welcomed over 1.1m visitors in 2022 – indicative of a strong bounce-back for both the experience and the wider tourism industry.
Now in its 23rd year, the Guinness Storehouse has welcomed over 22.9m visitors since opening the black gates to visitors in 2000, becoming one of the key attractions in Dublin city and a key cultural hotspot beyond solely a tourist visitor destination. However, with circa 93% of visitors previously being international tourists, the Guinness Storehouse, like much of the tourism industry in Ireland, saw performance grind to a halt with pandemic travel restrictions.
A focus on tailoring the Guinness Storehouse experience for domestic days out was a significant change, and in 2022, visitors from Ireland made up 24% of numbers - more than double the visitor volume than 2019 and years prior.
Catherine Toolan, Managing Director, Diageo Irish Brand Homes, said that innovation and reinvention were key to their return to outstanding form:
"We’re so proud of these results as they represent a hard fought recovery for an industry that was under severe restrictions just a year ago.
"For the Guinness Storehouse, we saw the opportunity to re-engage the domestic audience, and we have evolved our experience to offer more to visitors from Ireland. We have amplified live entertainment, showcased more local art, and we've opened our restaurants without the need for an entry ticket.
"We're particularly proud of the enhanced experiences we offer during three key periods of the year – Christmas, summer and St Patricks Day – so there’s plenty of reasons to visit for a great day out, a great pint of course, and a great view from Gravity bar too."