Olivia Heads Dromoland Resort Sales

Dromoland Castle has appointed Olivia Frawley as director of resort sales.

A Clare native, Olivia joins a strong sales and marketing department and dynamic leadership team at Dromoland Castle. She will drive the overall strategic sales strategy and play a pivotal role for future growth, with a focus on USA, UK and European markets along with key domestic markets.

With over 20 years of Irish and international experience, Olivia has worked with Tourism Ireland as pan market luxury executive responsible for spearheading the luxury strategy for Tourism Ireland in all overseas markets. 

She has worked in key leadership roles with the Jurys Doyle Group early in her career, operating from their Boston office for seven years predominantly in the leisure market, along with a role with Omni Hotels & Resorts as global director of international sales.

Previous positions also include group director of sales and marketing for the O Donoghue Ring Collection and director of product development for Tourico Holidays for Northeast USA.

Olivia will commence her position in February 2024.

Dromoland Castle Group has experienced a recent period of growth with a projected record year at the hotel for 2023 and has seen significant investment in recent times including a brand new luxury spa offering with six treatment rooms, twin suite, an amber and quartz crystal bed, and sublime relaxation space The Whisper Room, all created in a natural palette, along with the newly opened, refurbished Fig Tree Restaurant.