‘Nook of the Ferns’ Helps Companies Grow

Cúil ne Raithín is the Gaelic name for Coleraine in County Derry. It translates as “Nook of the Ferns” - and that is also the name of a new Irish business consultancy.

Shauna Morton, who launched the consultancy early this year, has wide and varied experience in the hospitality industry. She worked in sales, marketing, operations and strategic development in high-end properties including The Westbury, The Guinness Storehouse and Airfield Estate, gaining a fount of knowledge across a wide spectrum of business disciplines.

When her two sons, Harry (6) and Ollie (3) were both diagnosed as autistic this year, Shauna knew that she needed to spend more time with her family, and so the idea of setting up a business consultancy was born.

“I recognised an opportunity to offer my expertise to clients, while working from a home base,” she says.

Sustainability is at the core of the services which Nook of the Ferns offers. But it is “sustainability” in the sense of creating businesses whose activities are based on sound foundations that Shauna believes to be vital to success, rather than the narrower definition relating solely to the environment – although she also ranks environmental responsibility highly for any sustainable business.

Shauna believes that most businesses can benefit from “a fresh pair of eyes”, particularly from the eyes of a highly experienced manager.

“We work with clients to identify their most basic and enhanced needs for growth, and in close collaboration with their teams, build plans with achievable solutions that can help transform the business in ways that can be measured by sales, operational and cost efficiency, customer service, employee satisfaction and sustainability,” she writes in the company brochure.

Nook of the Ferns offers consultancy in the areas of business planning, road-mapping, optimised operations, brand purpose and differentiation, and industry benchmarking.

For more information, contact: nookofthefernsconsultancy@gmail.com