New Sysco Coffee Brand
Sysco has launched “Citavo”, its own-brand coffee.
Cathy McDonnell (Commercial Director, Sysco Ireland) and Mark Lee (CEO, Sysco Ireland) are pictured at the launch.
The barista-style coffee marks Sysco’s first step in a journey to bring an extensive range of own-brand products to the Irish market.
“Ireland’s coffee drinkers have become ever more discerning, so we undertook a comprehensive programme of testing and tasting during the product development phase,” said Sysco Ireland CEO Mark Lee.
The launch of Citavo, to be followed by more Sysco Brand products, marks a significant extension to Sysco’s offering, helping to continue to accelerate sales across the island.