Montenotte Drops ‘Hotel’ in Branding
The Montenotte in Cork has dropped “hotel” as a description of its offering in a new brand identity featuring a new logo, tagline, bespoke illustrations and a unique jackalope motif across the property, its website and social channels. The rebrand aims to capture The Montenotte’s eclectic personality and charm, as well as its artistic ethos and design focus.
Situated above Cork, The Montenotte’s redesign showcases the complex as a dynamic urban resort, a gateway to the Irish wilderness inviting guests to run wild in the hotel’s Sunken Victorian Gardens and the upcoming Woodland Suite Experience which is set to open in Summer 2024.
The new logo maintains the block lettering of the previous logo, whilst transitioning to a new lively typeset. In addition, the brand will drop the word “hotel” in the new logo, a decision which recognises that The Montenotte is more than just a hotel, but rather a destination which includes the Hotel, Residences - the private luxury apartments, Cameo Cinema, The Glasshouse and Panorama Restaurant and Terrace.
As a part of the new look and feel, Irish digital artist Peter Donnelly was commissioned to create a series of bespoke illustrations and iconography which will be incorporated throughout The Montenotte’s visual assets. The Residences at the Montenotte, Cameo Cinema and Panorama restaurant will likewise have new logos and accompanying illustrations.
The Montenotte partnered with Neworld, a brand agency based in Dublin.