Mission to Sweden

Tourism Ireland, together with four tourism companies from Ireland, has been attending Travel News Market in Stockholm, promoting and selling Ireland to Swedish tour operators and travel agents.

Travel News Market, a one-day B2B event, was a valuable opportunity to connect with influential Swedish travel trade and MICE buyers. The companies from Ireland engaged in a series of one-to-one, pre-scheduled appointments to negotiate and secure vital contracts for 2025 and beyond. 

Emer Mac Diarmada, Tourism Ireland’s Manager for the Nordic Region, said: 

“Travel News Market in Stockholm is an excellent opportunity to inspire key Swedish travel professionals about all the great things to see and do in Ireland and a valuable platform for our partners from Ireland to showcase and sell their products and services.”

Pictured are Maarit Karkkainen, Tourism Ireland; Mary McKeown, Mid Ulster District Council; Martina Canty, Fáilte Ireland; John Callely, Whiskey Island; and Dawn Henderson, Atlas Travel Solutions Ireland.