Massive US Coverage for Patrick Festival

St Patrick’s Day offers a unique opportunity for Ireland and Irish tourism, and Tourism Ireland in the United States is rolling out an extensive programme of trade, media and consumer activity to capitalise on Ireland’s heightened profile this week. 

The St Patrick’s Day Festival in Dublin is the "hero attraction", and Tourism Ireland will have US travel broadcaster Gabe Saglie on the ground within Dublin, livestreaming from the parade to 40 TV stations across the United States, reaching audiences of up to 50 million across CBS, FOX, ABC and NBC networks. Chefs Darina Allen, Catherine Fulvio and Noel McMeel will highlight the Irish food scene with media in New York, Washington DC and Los Angeles.

Alison Metcalfe, Tourism Ireland’s Head of North America, said:

"Our St Patrick’s Day programme includes a major programme of trade, media and consumer activity. Our aim is to remind American holidaymakers that Ireland offers the warmest of welcomes and great fun, as well as wonderful scenery and heritage. We are taking every opportunity to capitalise on Ireland’s heightened profile around this St Patrick’s Day period."

This year, Tourism Ireland is rolling out an extensive programme of promotions in the United States to increase the value of overseas tourism to the island of Ireland, supporting economies, communities and the environment by inspiring potential US visitors about all that Ireland has to offer and by strengthening strategic partnerships.

Representatives of Leitrim County Council, who are in New York this week for the St Patrick’s Day season, met with senior executives from Tourism Ireland. They were briefed on Tourism Ireland’s promotional programme in the United States for 2024, which is now in full swing.

Pictured are Chris Lynn, Tourism Ireland; Justin Fannon, Leitrim County Council; and Eimear McAllister, Tourism Ireland, in the Tourism Ireland office in New York.