Major Campaign to Promote Shannon

Tourism Ireland has launched a US$1m campaign to promote direct flights from the United States to Shannon Airport – with Aer Lingus from Boston and New York and with United from Newark – and to highlight Shannon as the gateway to the Wild Atlantic Way.

As part of the campaign, Tourism Ireland, together with The Shannon Airport Group, is hosting events for key travel trade and media contacts in New York and Boston this week. Six tourism enterprises from the Wild Atlantic Way are meeting with around 40 tour operators, as well as with travel and Diaspora journalists, in both cities.

The campaign will run until the end of November and features an extensive and targeted programme of both trade and consumer promotions. The consumer promotions will deliver 86 million impressions.

Alison Metcalfe, Tourism Ireland’s Head of North America, said: “We are delighted to unveil our new US$1 million campaign in the United States, highlighting Shannon Airport as the gateway to the Wild Atlantic Way. We are really pleased to partner with The Shannon Airport Group to host events in New York and Boston this week. The events will be attended by key US tour operators, as well as travel and Diaspora journalists, proving a great opportunity for our partners from Ireland to highlight the many things to see and do along the Wild Atlantic Way.”

Mary Considine, CEO of The Shannon Airport Group, said, “Shannon Airport is the lifeblood of our region, and we are proud of the role we play in supporting the business, aviation and tourism sectors that are so vital to the regional and national economy.”

As well as the events in New York and Boston this week, Tourism Ireland’s new US$1 million campaign will include: