Limerick Tourism Workshop

Over 45 Irish tourism businesses from across the country pitched for business to a group of 16 coach & group tour operators from Great Britain at a workshop in The Radisson Blu Hotel, Limerick. The event, which was organised by Fáilte Ireland in association with Tourism Ireland, saw Irish businesses hold one-to-one meetings.

Coach and group tour visitors are crucial to the distribution of tourists around Ireland, particularly in the off-season where these visitors tend to spend longer and see more of the country than those on city breaks. The workshop will help maintain some current relationships and forge new ones with the Irish Industry, leading to future business in 2025 and beyond. 

Commenting on the importance of the workshop and networking event, Paul Mockler, Head of Commercial Development, Fáilte Ireland, said: “Sales events such as this are very effective for Irish business, allowing them to make direct contact with multiple travel agents and overseas buyers in one day.”