Kerry Lands Incentive Summit
Kerry has been announced as the host destination for the 2024 Global Incentive Summit, an event that will bring together 170 of the world’s leading incentive travel professionals to participate in one-on-one appointments and networking activities.
The summit will showcase Kerry as an iconic, diverse and green destination for global incentive programmes and has the potential to generate €6.3m in revenue for the region. The news was announced at this year’s Global Incentive Summit in Portugal.
Incentive travel is a management tool that uses exceptional travel experiences to recognise employee performance. The incentive travel market is lucrative with delegates estimated to be worth more than three times the value of a leisure visitor. Fáilte Ireland, in partnership with Tourism Ireland, The Europe Hotel & Resort and Kerry Convention Bureau led the bid to bring the summit to Ireland. The Europe Hotel & Resort was chosen as the venue to host the summit’s attendees, including 65 North American incentive travel buyers and 90 international incentive travel suppliers.
Paul Mockler, Head of Commercial Development at Fáilte Ireland said: “Kerry is the perfect location to host this global community of incentive travel professionals, and we are delighted that they will be able to experience first-hand what makes Ireland so special.”