Irish Flock to WTM

Tourism Ireland is mounting its biggest-ever presence at World Travel Market (WTM) in London this week with over 100 tourism companies from Ireland on its stand.

WTM marks the beginning of the promotional drive overseas for 2023 and is the largest B2B event in the global travel and tourism calendar. It presents a unique opportunity for the travel industry to meet, network, negotiate and conduct business for 2023.

As Ireland emerges from the pandemic, the tourism industry faces other challenges including labour shortfalls, currency fluctuations and the rising cost of doing business. Nonetheless, the latest round of Tourism Ireland research gives cause for optimism for overseas tourism next year.

The research, carried out in 10 important tourism markets, shows that the desire to travel is stronger than ever. It also shows that seven out of ten people who want to travel in 2023 are still in the planning stages, meaning there is still a good opportunity to influence their choice of destination.
Tourism Minister Catherine Martin said: 

“After an extremely challenging couple of years for the industry, international travel to Ireland has rebounded strongly in 2022, and I must commend Tourism Ireland, Fáilte Ireland, Tourism Northern Ireland and all our tourism partners for their concerted efforts in this regard. World Travel Market marks the beginning of the promotional drive for 2023, and it provides an excellent platform to highlight Ireland’s world-class tourism experience to international tour operators.

"It’s great to see over one hundred tourism enterprises from all across the island conducting business meetings and doing such a great job of selling Irish tourism to the global travel trade and supporting sustainable growth in the sector.”

Tourism Ireland has been undertaking its most extensive programme of promotions ever this year to restart overseas tourism to Ireland, following an extremely challenging two years for the tourism industry. The organisation has a three-phase plan to restart, rebuild and redesign demand.