Irish Celebrate Worldwide

Ireland was once again promoted as a visitor destination at hundreds of St. Patrick’s Day celebrations around the globe.

From the White House to the Sahara and from the Arctic to the Antarctic, the Irish joined with local communities to mark our National Holiday.

Millions of viewers saw images of top Irish attractions, including the Cliffs of Moher, Trinity College and Newgrange, interspersed with coverage of parades and festivities.

Tourism Ireland invited renowned American travel broadcaster Gabe Saglie to livestream from the parade to TV stations across the United States, reaching an audience of around 50 million across CBS, FOX, ABC and NBC networks. Other key international journalists visited to cover the Dublin St Patrick’s Day parade and regional St Patrick’s Day festivals.

Ireland Weeks, organised by Tourism Ireland in collaboration with the Department of Foreign Affairs, took place in Germany (Munich, Frankfurt, Stuttgart and Berlin), France (Paris), Italy (Milan and Rome), Spain (Madrid), Switzerland (Zurich, Basel and other cities) and Austria (Vienna), showcasing our culture, music, literature, food and holiday experiences.

Milan events include an open-air photography exhibition featuring beautiful images of the Wild Atlantic Way and the Causeway Coastal Route, and an Irish film festival with iconic Irish films being screened this week.

Alice Mansergh, Chief Executive Designate of Tourism Ireland, said: 

"Tourism Ireland’s St Patrick’s 2024 programme spans Great Britain, North America, Mainland Europe and Australia. The sense of celebration with Ireland and interest generated during St Patrick’s week inspires travel. As an illustration, Tourism Ireland in the past two years saw up to four times as many people in our target markets searching online for future holidays to Ireland during St Patrick’s week as during the rest of the spring."

Given that so many countries are celebrating St Patrick’s Day, Tourism Ireland is sharing images, video footage and cultural content about Ireland with news desks around the world, as well as with its database of more than 20,000 influential travel and lifestyle media contacts. In New York, broadcaster Michael Matthis featured interviews with Tourism Ireland, as well as footage from the island, in live coverage of the New York parade.