Ireland Targets German Buyers

“Meet in Ireland” is the message for German business travel buyers who have been attending a workshop and networking event in Hamburg. Tourism Ireland, together with Fáilte Ireland and Tourism Northern Ireland, as part of the “Meet in Ireland” team, is showcasing Ireland as a world-class Business Events destination to top German buyers who organise corporate meetings and incentive travel.

Eighteen tourism companies from Ireland, all specialising in Business Events, are attending the workshop, where they will have the opportunity to connect and network with more than 40 leading German MICE (meetings, incentives, conferences and events) buyers.

Tourism Ireland’s message for the German buyers is that Ireland offers a winning combination of world-class infrastructure, unique and luxurious accommodation, state-of-the-art venues, spectacular landscapes, the warmest of welcomes and fantastic hospitality, making it an ideal destination for corporate meetings, incentive travel and events of all sizes.

Siobhan McManamy, Tourism Ireland’s Director of Markets, said: 

“Our workshop and networking event in Hamburg provided an important platform to promote Ireland as a premier destination for Business Events. Business travel is high value and often midweek and off season by its nature, thereby aligning with Tourism Ireland’s strategy to grow overseas tourism revenue outside of the peak summer season.”

The Irish group is pictured with Ona Barrett Perez (front, left), Monika Wörmann (front, second right), Orla Kraft (middle, second left) and Steven Bradley (back, third right), all Tourism Ireland.