Ireland at BIM

Tourism Ireland attended Britain & Ireland Marketplace in London. BIM is an important B2B workshop, organised by the European Tourism Association each year to showcase Great Britain and Ireland to tour operators and travel buyers from around the world. It involved a series of pre-scheduled, one-to-one appointments.

Aisling McDermott, Tourism Ireland’s Head of Global Partnerships, said: “The format of pre-scheduled, one-to-one appointments provided a great opportunity to showcase Ireland to key international travel buyers.”

Pictured are Judy Hutton, McKeever Hotels (left); Emer Mac Diarmada, Tourism Ireland (standing); and Adam Townson, Travel Associates (right).