More than 1 million Italian commuters are seeing ads for Ireland in a new Tourism Ireland campaign with Aer Lingus.
The campaign includes around 250 billboard ads on display in metro stations around Milan, which will be seen by an estimated 1.3 million people; it also includes digital advertising. The aim of the campaign is to highlight good value Aer Lingus fares from Milan to Dublin and to drive bookings for the coming months.
Niamh Kinsella, Tourism Ireland’s Manager Italy, said:
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