Ensuring that international visitors receive the best possible customer care is one way for Ireland to strengthen its competitiveness as it fights for more overseas tourists. This
was the message as Fáilte Ireland launched a new industry training programme - the Accredited Service Excellence Programme – which will train front-line staff across all sectors of a tourism business to maximise their potential in customer relationships and satisfaction.
Paul Keeley, Director of Commercial Development at Fáilte Ireland stressed that the current challenges, regarding Brexit, currency volatility and competing internationally, necessitate that all tourism businesses focus on their individual competitiveness. Naturally, part of this involves pricing but providing good value also includes what a business offers for the prices it charges. Competitiveness can be boosted by improving the offer and this is where increased customer service can be so important.
Mr Keeley said: