Ads highlighting Cork are running in the metro stations of Paris as part of new Tourism Ireland campaign in conjunction with Aer Lingus and Cork Airport, to promote flights from Paris to Cork and to grow French tourist numbers to the South of Ireland this year.
The ads are running on around 137 screens in the metro stations across the French capital and will be seen by more than 10 million people. The campaign also includes online advertising on popular websites – highlighting Cork Airport as an important gateway to the Wild Atlantic Way and Ireland’s Ancient East.
Working closely with airlines and airports to build demand for flights is a key priority for Tourism Ireland.
Monica MacLaverty, Tourism Ireland’s Manager Southern Europe, said:
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