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Tourism up despite British decline

The number of overseas visitors to Ireland grew by 3% in January-May this year despite a 6% fall-off in arrivals from Britain.


Strong growth from North America was the main driver of the growth.

Tourism Ireland ceo Niall Gibbons said:
“As anticipated, the currency challenge for Irish tourism is very real and the drop in British visitor numbers (-6.8%) for the January to May period reflects that. The decline in the value of sterling has made holidays and short breaks here more expensive for British visitors; and economic uncertainty is undoubtedly making British travellers more cautious about their discretionary spending. This is impacting on travel to Ireland. Therefore, competitiveness and the value for money message are more important than ever in Britain right now. Tourism Ireland is placing a greater focus on our ‘culturally curious’ audience, who are less impacted by currency fluctuations. We are also undertaking an expanded partnership programme with airlines, ferry operators and tour operators, communicating a strong price-led message. We continue to monitor developments around Brexit closely, to better understand and plan for its implications.”
 Commenting on overall figures  Niall Gibbons, CEO of Tourism Ireland, said:
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Euro agents in Ancient East

Travel agents, representing top tour operators Eurotours, Sabtours, AG Traveltrend, Cotravel and ThobaReisen from Germany, Austria and Switzerland, are in Ireland to learn more about Fáilte Ireland’s major tourism brands the Wild Atlantic Way and Ireland’s Ancient East
  The tailored visit is hosted and managed by Fáilte Ireland in collaboration with Tourism Ireland to maximse opportunities around the new air routes available through Cork Airport.  Following a welcome reception at the airport, the group enjoyed a walking tour of the City; paid a site visit of the Trident Hotel in Kinsale, visited the Charles Fort, dinner and an overview of Ferhill House Hotel and Gardens in Clonakilty ahead of visiting Blarney Castle and Blarney Woollen Mills Hotel.
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German media in Clare

Six German media have arrived in Ireland to take part in a press trip along our Wild Atlantic Way to enjoy a bespoke itinerary of a selection o
f gardens which will give a major boost in counties Clare, Galway and Limerick. These influential media have a combined circulation of over 1 million and write for a number of national and regional newspapers in Germany.
The journalists are pictured with Brenda King, Fáilte Ireland at Caher Bridge Gardens in Co Clare.  


The latest news from the Joomla!

A delegation of 35 Irish tourism businesses travelled to Paris to take part in a brand new, B2B tourism event for 2015, Irlande à Paris.

The group is pictured with Caroline Phelan, Tourism Ireland (back, fifth right), and Game of Thrones characters (right), outside the Irish Cultural Centre in Paris, where the new B2B tourism event, Irlande à Paris, took place.

Organised by Tourism Ireland, Irlande à Paris took place in the Irish Cultural Centre and involved two simultaneous workshops and networking events – one targeting group tour operators and travel agents, the other business tourism and MICE (meetings, incentive, conferences and events) buyers. It provided the Irish delegation with the opportunity to meet and do business with more than 250 carefully selected French travel professionals – including leading business tourism buyers, group tour operators and travel agents.


Monica MacLaverty, Tourism Ireland’s head of southern Europe, said: “2014 was a record year for French visitors to Ireland and Tourism Ireland in France is undertaking an extensive programme of promotional activity throughout 2015 – to keep the momentum going and build on that growth. We were delighted that so many influential French travel professionals took the time to come and meet our industry partners at our new event, Irlande à Paris – demonstrating their keen interest in programming the island of Ireland in 2015 and beyond.”



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