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Tourism Articles

Ireland campaign in Oz

 Tourism Ireland in Australia has teamed up with AWOL, a popular mobile-first travel publication which targets Millennials – highlighting the island of Ireland as a vibrant, 
‘must visit’ destination to hundreds of thousands of Australian ‘social energisers’.
 The month-long campaign include two articles on AWOL, highlighting our driving routes – including the Wild Atlantic Way, Causeway Coastal Route and Ireland’s Ancient East – as well as some of our top experiences. The articles will be promoted via AWOL’s social channels, email marketing to the AWOL database and through digital ads across the AWOL site, driving potential visitors to the ‘social energiser’ pages of 
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Workshops target key markets

Tourism industry leaders from around the island of Ireland joined Tourism Ireland in Dublin , to take part in two workshops looking at ways to maximise growt


h from the US and German markets for Irish tourism over the coming years.
Pictured are Margaret Jeffares, Good Food Ireland; and Niall Gibbons, CEO of Tourism Ireland,
The United States is one of the greatest contributors of visitors and tourism revenue to the island of Ireland. Tourism revenue from the US grew by +72% and visitors by +48% over the period 2010-2015. And, outbound travel from the US to the island of Ireland has grown faster than to many of our competitor destinations – so that today, over one in ten American travellers to Europe now visits Ireland.
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Media see 'Islands of Ireland'

Fáilte Ireland is hosting a group of top media from the US, Canada and Europe with a combined circulation of over 3.6 million.  This press trip: Connemara & 


Island Escape, organised by Fáilte Ireland in conjunction with Tourism Ireland, will highlight Connemara and its islands along the Wild Atlantic Way to the journalists who are here on their first visit to Ireland.
 A bespoke itinerary has been created for the journalists who write for lifestyle magazines and national newspapers including France’s daily newspaper, 'Liberation'. 
While on their trip, the group will escape to Connemara and see for themselves the islands and their different customs and traditions.  They will stay on Inishbofin Island to find out about their Eco Tourism initiative,visit Clare Island and the lighthouse take a stroll over to the tidal Island of Omey Immerse themselves in the wonderful rugged landscape of Connemara at the Delphi Adventure Resort.
Ciara Sugrue, Head of International Publicity with Fáilte Ireland today stressed the importance of hosting these international media:
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The latest news from the Joomla!

A delegation of 35 Irish tourism businesses travelled to Paris to take part in a brand new, B2B tourism event for 2015, Irlande à Paris.

The group is pictured with Caroline Phelan, Tourism Ireland (back, fifth right), and Game of Thrones characters (right), outside the Irish Cultural Centre in Paris, where the new B2B tourism event, Irlande à Paris, took place.

Organised by Tourism Ireland, Irlande à Paris took place in the Irish Cultural Centre and involved two simultaneous workshops and networking events – one targeting group tour operators and travel agents, the other business tourism and MICE (meetings, incentive, conferences and events) buyers. It provided the Irish delegation with the opportunity to meet and do business with more than 250 carefully selected French travel professionals – including leading business tourism buyers, group tour operators and travel agents.


Monica MacLaverty, Tourism Ireland’s head of southern Europe, said: “2014 was a record year for French visitors to Ireland and Tourism Ireland in France is undertaking an extensive programme of promotional activity throughout 2015 – to keep the momentum going and build on that growth. We were delighted that so many influential French travel professionals took the time to come and meet our industry partners at our new event, Irlande à Paris – demonstrating their keen interest in programming the island of Ireland in 2015 and beyond.”



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