Golf in Ireland was in the spotlight at the Crowne Plaza Invitational at Colonial in Fort Worth, Texas.
Pictured are Declan O'Brien, Destinations Golf & Leisure (based in New York); Stacey Williams, Ireland Golf Tour Operator Association (IGTOA); Tracy Lane O'Brien, Destinations Golf & Leisure; Jean McCluskey, Tourism Ireland; Kevin J Leahy, Ireland Chauffeur Travel (based in Cashel, Co Tipperary).
Tourism Ireland – together with partners – had a presence at the high profile tournament, in a bid to grow the number of golf holidaymakers from the United States to Ireland. Golf is a major focus for Tourism Ireland in the US and the organisation has a busy programme of promotions under way throughout 2015.
Alison Metcalfe, Tourism Ireland’s head of North America, said: “The American golf market remains a priority for Tourism Ireland. The island of Ireland boasts some outstanding golf courses and our presence at this year’s Crowne Plaza Invitational at Colonial provided another excellent opportunity for Tourism Ireland, together with our partners, to showcase that superb golf offering to thousands of American golf enthusiasts. Golf is the world’s largest sports-related travel market and Tourism Ireland is working hard to drive home the message that a golfing holiday in Ireland is about much more than a round of 18 holes – the combination of our world-class golf and our unique brand of hospitality plays a key role in attracting American golfers to visit.”