The choice by Oprah Winfrey, of a video of the song 'Happy' made in Donegal for her upcoming 'Special' illustrates just how effective quirky home-made videos can be.
It is now possible to make perfectly good videos with just a smartphone and a fairly steady hand and it is also easy to upload these videos to YouTube and other media sites. Most of the posted videos of course, are watched by only a handful of close friends, but occasionally they go 'viral' and attract millions of viewers.
Hotels, who now use social media extensively in their marketing programmes, could profit from making simple, humourous video clips and posting them on YouTube. They might involve chefs messing about in the kitchen, accommodation staff checking under beds for left items or fun in the garden. At worst they can be e-mailed to a customer database and there is always the chance of 'virality'- and maybe Oprah.