Tourism Ireland launched a TV advertising campaign in France this weekend – specially timed to coincide with the Ireland v France Six Nations opening match in Paris.
The campaign will run for five weeks and will reach almost 18 million viewers around France on two of the country’s main TV channels, France 2 and France 3, as well as on a range of popular satellite channels.
As well as the TV campaign, a separate online campaign will reach almost 14 million people – via catch-up TV sites, YouTube and Facebook. The ads will highlight the wide variety of things to see and do here, as well as our warm welcome for visitors – encouraging French holidaymakers to put the island of Ireland on their holiday ‘wish-list’ for 2018. The online ads will also feature an attractive offer from airlines and ferry companies, including Aer Lingus, Brittany Ferries, Irish Ferries and Transavia – to encourage French travellers to book now.
France is one of the top four markets for tourism to the island of Ireland and 2017 was the fifth record-breaking year in a row for French visitors to Ireland.