With the deadline looming, just a few places remain on the Failte Ireland-Irish Management Institute Strategic Management Programme.
International tourism is undergoing a transformation in how it is developed, marketed and managed – driven by rapidly changing visitor expectations. Forward facing business tourism organisations require their management teams to possess real leadership qualities and have a greater in-depth understanding in key areas of t
s – including Strategy, Leadership, Sales & Marketing & Finance to take their business to the next level.
Fáilte Ireland’s Hospitality and Tourism – Strategic Management Programme is designed to allow tourism managers adjust their business strategy to meet their future needs, tailor the experiences they offer to match prevailing customer trends and focus their marketing activity to create a competitive advantage for their tourism business. The success of any development programme can be measured by the opportunities it provides to those who undertake them. Since this programme started last January, many of the 2018 graduates have already progressed their business performance and also their own careers.
This Strategic Management Programme provides ambitious managers with these essential skill sets to take the next step forward for their business but also their own professional development.
Who should apply?
This programme is designed for owners, General Managers and Senior Departmental Managers across the hospitality and tourism sector and in particular those in Hotels, Visitor Attractions & Activities, Restaurants etc.
Those who are interested in completing the programme are required to firstly complete Fáilte Ireland’s Programme Suitability Barometer to assist Fáilte Ireland & the IMI Programme Team to help determine if this high level programme is suitable for their needs.
The cost of the Strategic Management Programme is subsidised by Fáilte Ireland. Normally a course of this nature with the IMI would cost €5,500 but with the Fáilte Ireland subvention, the net cost for applicants is €3,000.
Irish Management Institute, Sandyford, Dublin.