The stories behind Ireland’s Ancient East’s castles and Vikings are set to be brought to life through Fáilte Ireland’s long-term ‘Castles and Conquests’ and ‘Vikings’ tourism
Over 60 tourism businesses took part in a bespoke workshop at the Newpark Hotel in Kilkenny today to develop stories and experiences centred around the castles in their area, helping to create a more connected visitor experience in towns across Ireland’s Ancient East and, in turn, drive increased visitor numbers to the region.
With Vikings, Normans and castles playing a fundamental role in the region’s built heritage, counties including Kilkenny, Laois, Offaly, Tipperary, Waterford, Westmeath and Wexford have been identified as having potential to evolve as areas with a strong cluster of attractions that can draw international visitors.
This work will feed into the ‘Castles and Conquests’ and ‘Vikings’ tourism plans, which local tourism businesses and stakeholders are working closely on, and will play a key role in extending the season and increasing dwell time in the region.
Speaking about the workshop, Head of Ireland’s Ancient East at Fáilte Ireland, Jenny De Saulles said: