Tourism Ireland in Italy highlighted the island of Ireland at an event in Milan attended by around 60 travel and lifestyle journalists and bloggers, as well as some leading Italian tour operators.
The event was designed to entertain and inform the guests about Ireland and really bring the destination to life – and included a cooking demo by Paul Cunningham of Brunel’s
Restaurant in Newcastle and whiskey tasting by Slane Distillery. Other companies showcasing the best of Ireland included Bord Bia, A Taste of West Cork Food Festival and Galway 2020. Fun photo opportunities for the influencers and journalists helped stimulate sharing and conversation about Ireland on social channels during the event.
Tourism Ireland also unveiled its new “Fill your Heart with Ireland” campaign (in Italian, “Irlanda Dritto al Cuore”).
Speaking in Milan, Niamh Kinsella, Tourism Ireland’s Manager Italy, said: