Fáilte Ireland launched its ‘Get Brexit Ready’ programme at a regional industry briefing with Cork tourism businesses in the Rochestown Park Hotel, Cork.
Pictured were Hal McElroy, The Trident Hotel, Kinsale, Martina Bromley, Fáilte Ireland, Michael Lennon, IHF (Irish Hotels Federation) and Niall MacCarthy, Cork Airport:
Cork Tourism operators in attendance heard how the programme allows individual businesses to self-assess their exposures and risks and provide a range of interventions to match their needs.
Speaking today, Fáilte Ireland’s Head of Enterprise Development, Martina Bromley, said:
“Brexit highlights the extent to which tourism is at the mercy of external factors beyond our control. However, we can meet our current challenges by working on those things which remain within our control - our visitor experiences, competitiveness, capacity and skills. To ensure this, we are delivering this programme to support tourism businesses, in Cork and beyond. We have taken care to design these supports in an innovative and accessible manner – allowing tourism businesses to continue to battle for British business while also diversifying into other markets with great potential.”
The ‘Get Brexit Ready’ programme has a dedicated ‘Get Brexit Ready’ web presence which is the Fáilte Ireland one-stop shop for all the relevant information and insights that businesses will need – from development supports and training programmes to insights and market intelligence. The web portal also includes ‘Brexit-check’ - an online tool whereby an individual business can input their own data to determine how Brexit ready they are - as well as links to a series of market insights, tips and research to help tourism operators to recalibrate their businesses appropriately to navigate through Brexit related uncertainty in Britain and other markets.