Birr Castle Gardens and Science Centre announced a three-year partnership with Future Ticketing to use the software company’s digital ticketing and sales platform to help it target a larger slice of the growing global tourism market.
The new high performance software enables visitors to pre-book tickets downloaded to their mobile phones and tablets for access at the venue. Future Ticketing’s technology is specifically designed for use on mobile phones, the fastest growing segment of tickets international
Birr Castle Gardens and Science Centre is attracting an increasing proportion of visitors from international markets such as the UK, mainland Europe, Australia, China and Brazil. In 2016, it attracted 108,000 visitors, up 20% on 2015. According to the Irish Tourist Industry Confederation, 2016 was a record year for Irish tourism with 8.8 million visitors to our shores, an increase of 10% on the previous year.
Pictured are Grainne O'Malley, general manager, Birr Castle Gardens (centre) with Amanda O'Connor (left) and Aisling Fennin both of Future Ticketing
The new partnership is part of Birr Castle Demesne’s efforts to modernise its sales and marketing capabilities to help it capture the growing number of visitors to the region following the successful launch in 2016 by Failté Ireland of the Ireland’s Ancient East umbrella brand.
Future Ticketing is a cloud-based ticketing platform that enables visitor attractions to sell tickets directly over from their website or via social media such as Facebook. It provides a cost-effective solution for visitor attractions to target international markets and clients of the firm have sold tickets in over 75 countries since 2014.