PREM Group is giving its growing serviced apartment collection a brand refresh with the launch of PREMIER SUIT
ES and PREMIER SUITES PLUS. One of Europe’s leading hotel management companies, it is also expanding its collection to Scotland for the first time with the opening of PREMIER SUITES PLUS Glasgow. This brings the total number of locations to 13. Further developments are planned for the UK, as well as Amsterdam, Brussels, Copenhagen and Rotterdam over the next 18 months.
With locations in Dublin, Brussels and seven cities across the UK, PREMIER SUITES offer extended stay guests a
spacious alternative to a traditional hotel room. Guests of PREMIER SUITES PLUS properties, meanwhile, will enjoy all the features of PREMIER SUITES together with additional extra services and facilities including a concierge service, all within a stylish and luxurious setting. There are four PREMIER SUITES PLUS properties currently – at Bristol Cabot Circus and Glasgow as well as two locations in Dublin.
Introducing the new brand, Jim Murphy, PREM Group ceo (pictured) said: “The growing popularity of the serviced apartment / apart-hotel sector in Ireland and the UK shows that business travellers are opting in increasing numbers for a more flexible alternative to traditional hotel accommodation. PREMIER SUITES and PREMIER SUITES PLUS offer a “home away from home” experience to extended stay and independent-minded business and leisure guests with a
choice of accommodation offerings and facilities in popular locations.”