Phase two of Tourism Ireland’s ‘Wonders of the Wild Atlantic’ campaign is rolling out in Britain during September and October, to encourage ‘Culturally Curious’ travellers to take a short break along the Wild Atlantic Way during the off-season months.
The campaign is highlighting ease of access from London, Manchester, Birmingham, Glasgow and Edinburgh – which all have direct flights to the West of Ireland.
The campaign includes outdoor ads (on city streets and along commuter routes), sponsorship of Bill Turnbull’s weekend show on Classic FM, email marketing, as well as extensive publicity and social media activity. And, offers from tourism companies in the West of Ireland are being highlighted on Tourism Ireland’s website, Ireland.com, reminding prospective visitors about the good value available during the off-season.
Julie Wakley, Tourism Ireland’s Head of Britain, said: “As our nearest neighbour and one of our top markets for overseas tourism, Britain remains a priority for Tourism Ireland. Our ‘Wonders of the Wild Atlantic Way’ campaign is highlighting all the great things to see and do along the Wild Atlantic Way, to encourage British holidaymakers to come and visit over the coming months.”